Nothing is worse than being 6 months in, having spent your entire budget and with the app nowhere near ready for the App Store.

Once you hire me, I will personally work with you to identify the key features your app should have, cutting or postponing extraneous nice-to-haves. This allows me and my team to quickly build and bring to market a polished, focused and beautiful version of your app. This is the most effective way to test your key assumptions on real users. Too often, projects languish or stall because there is not a laser focus on getting the app into the hands of users. Not with me.

Get The Right App, Built Rapidly.


Santa Cruz, CA

Send Me the Getting Started Guide

Einar is one of the best in the business. We've been super lucky to have him on board building world-class software being used by millions of people and would trust him to do it again any day of the week”

Niket Desai

Great! The first step in hiring me is to read my “Getting Started” guide. It outlines my process and answers some questions that folks like you commonly ask (including pricing, availability, etc). 

Want to Hire Me?

Frustrated with your app? Worried it will run over budget?

Apps Built By Us Have Been Featured In Places Like:

Copyright 2015 

Left Coast R&D, Inc.

101 Cooper St, Suite 42

Santa Cruz, CA 95060

I've been developing iOS apps since the very beginning, both at a YCombinator-backed startup (I co-founded ReMail, a company that was acquired by Google) and while running Left Coast R&D.  

I also founded AppAftercare – a concierge app maintenance and optimization service – act as an advisor to various startups, provide strategic advice to several Fortune 500 companies and do technical due diligence work.

In a previous life I was a Visiting Assistant Professor of Computer Science at Cornell.

Wondering Who I Am?

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